With more than 20 years of experience, “Kitchen Concept”, a family business that designs and furnish professional Kitchens, acquired an advanced expertise and a large portfolio of clients in the catering industry.
This industry is currently experiencing a transition wherein aesthetics is growing in importance. Thus, Kitchen Concept has decided to reconsider their visual identity and communication structure to embrace and integrate this fundamental change.
The challenge of this project has been to combine reputation and notoriety with a new, more modern image. Kitchen Concept wanted to highlight the essence of their expertise —drawing and conceptualise useful kitchens. Therefore the idea of the logo was based on the pencil, tracing a bold, strong and recognizable symbol.