vlevle
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Spendesk

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Client
Spendesk

Sector
Corporate finance

Project Type
Brand Identity

Implementation
Strategy
Identity

Creative team
Matthieu Regout
Gaelle de Laveleye

Information


Methodology

We live in an increasingly shifting and complex world where the needs of people at work evolve towards simplicity and flexibility.

Concretely, Spendesk intervenes in the implementation of an easy, transparent and adapted payment process. The advantage of this tool is to give more autonomy to the employee whilst giving more means of control and anticipation to the executives.

Companies are in a position to control their financial flow in real time, so as to optimise expenditure management, budget allocation and accounting.

The symbol is a geometric figure made out of two arrows pointing in opposite directions.

The arrows stands for  the 'dialogue' and 'connection' between the different protagonists of the company,. We can read the letter 'S' within the white space separating the two arrows.

The logotype is supported by a bold typographic style declinable in three colours: violet, green and white.


 
 
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