Visual Identity proposal
Gaëlle de Laveleye
Room was a 'pop-up' shop concept that acted as a 'sister project' for the clothing brand Pool.
The idea behind Room was to gather and showcase a a select group of independent creative brands and Labels from the fashion and design industry.
For this project we created a flexible wordmark, showing infinite variations of typographic arrangements. The letter 'o' act as a central point from which each combination could stand for every actor/brand/retailer that participates to the pop-up shop.