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Ito

In this project, we helped Ito to define why this brand would go to infinity and beyond for people. Ito will differentiate itself by its independence from the system, by eliminating all intermediaries, to simplify the experience, which becomes hollistic.

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Information

Client
Ito
[Eyewear]

Country
Morocco

Project Type
Brand identity

Implementation
· Strategy
· Identity
· Illustrations
· Stationary

Creative team
Gaëlle de Laveleye
Matthieu Regout


Methodology

Ito’s ambition is to challenge the established player of the optical sector through the development of a clear and transparent process that allows them to offer a range of timeless products at an honest price.

Ito also want to put the humanise the global experience based on genuine relationships within an cosy and inspiring (physical & digital) environment...


 
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