vlevle
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Chapter One

The challenge of the project was to create a visual identity that appaeled to a large audience whilst translating a strong personality. Therefore we used a distinct and affective animal figure that could personify the idea of the fashion and design world.

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Information

Client
Chapter One

Sector
Retail

Project Type
Visual Identity
& Art direction

Implementations
Identity
Interior design
Shop window
Website
Animation
Social Media
Way finding system
Packaging
Stickers
Labelling
Woodcut & laser work
Printed matter


Methodology

Chapter one was founded by a group of young entrepreneurs & designers. Their idea was to create a pop-up store in order to present their work. 

The challenge of the project was to create a visual identity that appaeled to a large audience whilst translating a strong personality.

Therefore we used a distinct and affective animal figure that could personify the idea of the fashion and design world.

The identity was adapted to a wide array of marketing implementations, including the window design, packaging, price tags, badges and even wooden trophy above the counter.


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