& Art direction
Way finding system
Woodcut & laser work
Chapter one was founded by a group of young entrepreneurs & designers. Their idea was to create a pop-up store in order to present their work.
The challenge of the project was to create a visual identity that appaeled to a large audience whilst translating a strong personality.
Therefore we used a distinct and affective animal figure that could personify the idea of the fashion and design world.
The identity was adapted to a wide array of marketing implementations, including the window design, packaging, price tags, badges and even wooden trophy above the counter.